Good Marketing Research Helps Us Identify What Customers Have Purchased

question 79

Multiple Choice

Good marketing research helps us identify what customers have purchased in the past and what they are likely to want in the future.Now that Disney™ is preparing to open its latest Theme Park in Shanghai,it will be collecting lots of information on what customers want while they are at the park.The marketing research company representing Disney might create original surveys with targeted questions that help it collect reliable information.This type of research is described by marketing professionals as the collection of________.

• A)sequential data.
• B)formative data.
• C)primary data.
• D)secondary data.

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Definitions:

Nominal Interest Income

The income earned from investments or savings before adjusting for inflation, expressed in the current currency.

Money Supply

The sum quantity of financial assets in an economy at a particular instant.

Creditors

Individuals or institutions that lend money or extend credit to others, expecting repayment in the future.

Debtors

Individuals or entities that owe money to others.