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La Shawna is fascinated by movie stars and others in the entertainment industry.She often changes her dress,speech,and mannerisms in response to the latest trends in Hollywood.When big name stars publicly support a social cause,she tends to support it as well.La Shawna's behavior suggests that people in show business are an important reference group for her.
Customerization
A blend of customization and standardization in marketing, where businesses adapt their products or services to individual customer needs while maintaining efficiency.
Customizing Product
Tailoring a product or service to meet the specific needs or preferences of an individual customer or segment.
Shopping Interaction
The engagement and exchanges between customers and retailers during the shopping experience, including physical and online shopping.
Digital Capabilities
The skills, technologies, and resources that enable an organization or individual to create value and effectively engage in digital platforms and digital transformations.
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