Comparing the Business Practices of the 1950s to Those of Today

question 183

Multiple Choice

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

• A)have a more ambitious goal of not just satisfying customers,but of exceeding their expectations.
• B)are much more focused on production and mass marketing.
• C)put less emphasis on earning a profit,since doing so makes it harder to satisfy the needs of the firm's stakeholders.
• D)operate essentially the same as their predecessors.

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Definitions:

Critical Periods

Specific times in an organism's development during which the presence or absence of certain experiences has a long-lasting impact on the individual.

Motivation

Refers to the internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Early Attachment

The emotional bond that develops between a child and a caregiver in the early years of life, crucial for the child's social and emotional development.

Artificial Mothers

A concept or device designed to simulate the care-giving behaviors of a mother, often used in animal behavior studies.