Contacting Customers After a Sale to Reassure Them That They

question 205

Multiple Choice

Contacting customers after a sale to reassure them that they made the right decision is intended to offset

• A) reverse satisfaction.
• B) cognitive dissonance.
• C) doubt resolution.
• D) relationship conflict.

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Definitions:

Unrealized Profit

Profit that has been generated on paper through an investment but has not yet been realized through the sale of that investment.

Consolidating Entries

Journal entries made in the preparation of consolidated financial statements to remove the effects of intercompany transactions among the entities within a consolidated group.

External Parties

Individuals or entities that are not part of a firm but are interested in its financial information, such as investors, creditors, or regulatory agencies.

Parent Company

A company that holds a controlling interest in other companies, known as subsidiaries, by owning more than half of their stock or having the power to control their operations.