Which of the Following Represents an Example of Demographic Segmentation

question 94

Multiple Choice

Which of the following represents an example of demographic segmentation?

• A) A firm producing recreational equipment divides its market into groups by region of the country, designing different products for people in different parts of the country.
• B) An automobile manufacturer offers different types of cars designed to appeal to different age groups and income levels.
• C) A motion picture company divides its market according to the attitudes and interests of its customers, marketing some films to people who enjoy action movies and targeting other movies to people who prefer romantic comedies.
• D) A company that produces food products has designed a special line of easy-to-prepare microwavable meals that are low fat and high in fiber to attract people interested in the health benefits of the foods they eat.

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Definitions:

Contingency Table

A tabular arrangement of data that displays the frequency distribution of variables to study the relationship between them.

Expected Values

The expected value of a variable is determined by the total of all its potential outcomes, each weighted by its chance of happening.

Joint Probabilities

The probability of two or more events happening at the same time, often represented within a probability distribution.

Rule of 5

A guideline in statistics that suggests if the sample size is smaller than 5, certain statistical methods, such as normal approximation, may not be reliable.