Which of the Following Represents a Pricing Strategy That Establishes

question 319

Multiple Choice

Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors?

• A)penetration strategy
• B)odd-even pricing strategy
• C)skimming strategy
• D)price lining strategy

---

Definitions:

Pricing Tactic

A strategy used by companies to set the price for their products or services in order to maximize profitability and market share.

Logistics Contract

A legally binding agreement specifying the terms and conditions under which logistics services will be provided.

Fuel Surcharge

An additional fee charged by transporters to cover the fluctuating costs of fuel, often variable and linked to fuel price indexes.

Targeted Consumers' Perceived Price

The price that potential buyers believe a product or service is worth or what it should cost, influenced by marketing and positioning.