Jeep™ Currently Owned by Chrysler™)recognizes That It Has Customers Who

question 66

Multiple Choice

Jeep™ currently owned by Chrysler™) recognizes that it has customers who like roomy SUVs,while others like more compact versions.It also has customers who prefer off-road,sporty type vehicles.Jeep makes several models such as Grand Cherokee™,Liberty™,Patriot™,Compass™,and Wrangler™) to satisfy the different tastes and lifestyles of its customers.Grand Cherokee customers may want traditional SUV luxury,and seldom settle for anything other than leather interiors.Liberty customers might be described as sportier,by nature,and typically women.Wrangler customer characteristics may include a group that is seldom over 30 years of age,typically male,and have often served in the U.S.military.By recognizing differences in its customers,and using different characteristics to define its customers,Jeep is:

• A)segmenting the market
• B)practicing one to one marketing.
• C)grouping the markets.
• D)modeling

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Definitions:

Cause

A factor or event that brings about a specific effect, outcome, or result, often examined in contexts of cause and effect relationships.

Positively Correlated

A relationship between two variables where one variable increases as the other also increases.

Height

The measurement of someone or something from head to foot or from base to top.

Weight

A measure of the heaviness of an object, often quantified using units like pounds or kilograms.