How Does a Customer Journey Map Differ from a Buyer

question 12

Multiple Choice

How does a customer journey map differ from a buyer persona?

• A)It focuses on profit motive rather than simple experience.
• B)It focuses on buyer experience rather than characteristics.
• C)It focuses on one buyer instead of many.
• D)It does not include exclusionary personas.

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Definitions:

Team Dynamics

The behavioral relationships and processes that influence the effectiveness and productivity of a team.

Organizational Rules

Guidelines and procedures established within an organization to regulate behavior and processes, ensuring smooth operations and consistency.

Norms

Shared guidelines or rules of behavior that dictate what is considered proper or improper within a group or society.

Core Features

Essential characteristics or attributes that define a concept, object, or phenomenon.