If Your Product Enters the "Tornado," It Triggers a Particular

question 1

Multiple Choice

If your product enters the "tornado," it triggers a particular need to ______.

• A)cross the "chasm"
• B)generate new demand for your product
• C)meet customer demand efficiently
• D)avoid the "period of calm"

---

Definitions:

Focal Object

An entity or concept that is the primary focus of attention or analysis.

Perception

The process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

Primacy Effect

A perception problem through which an individual assesses a person quickly on the basis of the first information encountered.

Recency Effect

A perception problem through which we use the most recent information available to assess a person.