Dozier and Broom Note That "Strategic Planning Is Deciding Where

question 60

Multiple Choice

Dozier and Broom note that "strategic planning is deciding where you want to be in the future and how to get there." What does this interplay of goals and strategy make possible for a company?

• A)defines the objectives for strategic PR plans
• B)leads to solid corporate social responsibility initiatives
• C)sets the organization's direction proactively,thereby avoiding drift and repetition of activities
• D)provides a starting point for all future campaigns

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Definitions:

Scarcity of Resources

The fundamental economic problem of having seemingly unlimited human wants in a world with limited resources.

Necessity of Choice

An economic principle stating that due to scarce resources, individuals and societies must make decisions on how to best allocate those resources.

Self-Sufficient

The quality or condition of being able to fulfill all one's needs without reliance on external assistance.

Specialize

To focus on a specific area of production or study to gain efficiency or expertise.