To Show Consumers That Its A1 Original Steak Sauce Was

question 77

Multiple Choice

To show consumers that its A1 Original Steak Sauce was more versatile than to just use on steak, Kraft Foods removed "steak" from the product's name and announced the "breakup" via a video on Facebook, requesting new friends like pork and chicken, and the company created a Pinterest page with boards featuring foods the sauce complements. What online marketing tactic does this best illustrate?

• A) social media marketing
• B) email marketing
• C) content marketing
• D) lead generation

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Definitions:

Panic Disorder

A psychiatric disorder characterized by sudden and repeated episodes of intense fear accompanied by physical symptoms that may include chest pain, heart palpitations, shortness of breath, dizziness, or abdominal distress.

Agoraphobia

An anxiety disorder characterized by an intense fear of being in situations where escape might be difficult or where help wouldn't be available if things go wrong.

Obsessive-Compulsive Disorder

A mental disorder characterized by intrusive thoughts that produce anxiety (obsessions) and repetitive behaviors meant to reduce that anxiety (compulsions).

Phobic Disorder

A type of anxiety disorder characterized by an intense and irrational fear of specific objects, activities, or situations that poses little to no actual danger.