When Google Created a New Company, Alphabet, Larry Page Wrote

question 33

Multiple Choice

When Google created a new company, Alphabet, Larry Page wrote a letter to Google staff that was then shared with the media. This is an example of which public relations tool?

• A) press release
• B) event sponsorship
• C) press conference
• D) sales promotion

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Definitions:

Organisational Resources

Assets, capabilities, organisational processes, firm attributes, information, and knowledge controlled by an organisation that enable it to improve its efficiency and effectiveness.

Underlying Beliefs

Fundamental convictions or assumptions that influence one's behavior and perception of the world, often unconsciously.

Behaviour

The actions or reactions of an individual or group in response to external or internal stimuli.

Values

Fundamental beliefs or ideals shared by the members of a culture about what is good or desirable and what is not, which governs their behavior.