A Chain of Convenience Stores in a Major Metropolitan Area

question 74

Multiple Choice

A chain of convenience stores in a major metropolitan area boasts that it has so many locations that one of its stores is never more than "just a few minutes" away. Which value added by marketing does this illustrate?

• A) right place
• B) right time
• C) right product
• D) right promotion

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Definitions:

Traits Rating Scale

A method used in performance management where employees are evaluated based on certain defined characteristics or traits.

Performance Appraisal

The process of evaluating an employee's job performance and productivity in relation to established criteria and organizational objectives.

Checklist

A list of items, tasks, or criteria used to ensure completeness and accuracy.

Multiperson Comparison Method

A performance evaluation method where an individual's performance is directly compared with that of several others.