A Home Security Company Markets Its Infrared Alarm System to Urban

question 75

Multiple Choice

A home security company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of which type of segmentation?

• A) demographic
• B) psychographic
• C) geographic
• D) behaviouristic

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Definitions:

Chronological Order

The arrangement of events or actions in the order that they occurred in time.

Contingency Fee

A payment structure where a lawyer only gets paid if the case is won, typically a percentage of the settlement or award.

Cloud-based Computing

A technology that allows individuals and companies to access software, storage, and other computing services over the Internet, rather than through local servers or personal devices.

Forms File

A reference file containing copies of the firm’s most commonly used legal documents and informational forms. The documents in the forms file serve as models for drafting new documents.