EcoAthlete Determines That the Target Market for Its Running Shoes

question 57

Multiple Choice

EcoAthlete determines that the target market for its running shoes is people who are environmentally conscious. It uses only environmentally friendly materials in the production of its shoes, and packaging is made of exclusively recycled material. Which dimension of market segmentation does EcoAthlete use in determining this target market?

• A) demography
• B) geography
• C) lifestyle and behaviour
• D) geodemography

Understand how to apply the high-low method to determine variable and fixed cost components.

Identify the nature of costs (fixed, variable, mixed, and step-variable) and their behaviors within relevant range.

Calculate expected costs based on given activity levels and cost behavior characteristics.

Understand the importance of separating mixed costs into their fixed and variable components for accurate budgeting.

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Definitions:

Potential Output

The peak level of real GDP that can be maintained in the long run without causing inflation to rise.

Discretionary Fiscal Policy

Government policy involving changes in taxation and spending that are undertaken explicitly to influence economic activity.

Price Level

The econ-wide median price across the complete array of produced goods and services.

Potential Level

The potential level refers to the maximum output that an economy can produce without leading to inflation, considering all factors of production are fully utilized.