Jill Is Considering Making a Donation to Her Church

question 1723

Essay

Jill is considering making a donation to her church. She wants to give $50,000 for the new church building. She has some stock with a FMV of $50,000 and an adjusted basis of $10,000 that she has held for 3 years. She is planning to sell the stock and donate the $50,000 proceeds to the church. What should she consider before taking that action?

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Definitions:

Consuming Benefit

Consuming benefit pertains to the utility or satisfaction a consumer derives from purchasing and using a product or service.

Consumer Surplus

The disparity between the price consumers are inclined to pay and what they truly disburse for a good or service.

Miguel's Consumer Surplus

The difference between what Miguel is willing to pay for a good or service and what he actually pays, measuring the benefit or surplus value he receives.

Willingness to Pay

The maximum amount a consumer is prepared to spend for a good or service, reflecting the value they place on it.