When Marketing to Consumers in the Global Population, It's Important

question 213

Multiple Choice

When marketing to consumers in the global population, it's important for companies to remember that promoting products

• A) is easy and profitable if they are well-known brands.
• B) can be accomplished using a global approach since consumers are more alike than most people think.
• C) is best done by using personal selling and product sampling.
• D) calls for attention to cultural differences and possible translation problems.

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Definitions:

Fugitive Slave Act

Legislation passed in 1850 requiring the return of escaped slaves to their owners, even if they were in a free state.

Economic Integration

The process by which different countries reduce trade barriers and coordinate monetary and fiscal policies in order to create a more seamless and unified global economy.

Republican Party

One of the two major contemporary political parties in the United States, traditionally advocating for conservative policies.

Catholic Church

The largest Christian church, with more than a billion members worldwide, led by the Pope and characterized by its traditions and interpretation of Christian doctrine.