The Purpose of Market Segmentation Is to Identify the Features

question 182

True/False

The purpose of market segmentation is to identify the features of a product that will appeal to as many customers as possible.

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Definitions:

Nomadism

A lifestyle characterized by moving across landscapes in search of resources, such as pasture for livestock, rather than staying in one fixed location.

Semi-Sedentism

describes a way of life in which people regularly move within a certain area to exploit seasonal resources but also maintain some permanent or semi-permanent settlements.

Industrial Revolution

A period of major industrial growth and technological innovation that began in the 18th century, significantly transforming societies and economies.

Diesel Engine

A type of internal combustion engine that runs on diesel fuel, known for its efficiency and used in vehicles, machinery, and generators.