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If a decision maker is a pessimist, what decision-making criterion is appropriate? Why?
Special Damages
Compensation awarded in a lawsuit for actual and direct losses suffered, which are quantifiable, such as medical bills or lost wages.
Conditional Privilege
A legal concept in libel and slander law that offers protection from defamation suits when the statements made were under certain conditional or privileged circumstances.
Fair Comment
A legal defense that protects some statements made in the public interest from defamation charges, provided they are made without malice.
Image Advertising
A form of advertising aiming to create a positive mental image of a product or brand in the mind of consumers, rather than promoting specific features or benefits.
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