A Clothing Chain Is Considering Two Different Locations for a New

question 94

Essay

A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and has assigned weights as shown on the right side of this table. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown in the right-hand table.
a. Calculate the composite score for each alternative location.
b. Which site should be chosen?
c. Are you concerned about the sensitivity and subjectivity of this solution? Comment.
$$\begin{array} { | l | r | r | r | } \hline & \text { Weight } & { \text { Kelowna } } & \text { Vernon } \\\hline \text { Income } & 0.5 & 82 & 61 \\\hline \text { Growth } & 0.3 & 78 & 92 \\\hline \text { Public Transit } & 0.08 & 47 & 78 \\\hline \text { Labour Cost } & 0.12 & 77 & 53 \\\hline\end{array}$$

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Definitions:

Modulated

Describes a process where the intensity, frequency, or amplitude of a signal is varied in a controlled manner, often for transmission.

Service Application Air

Pressurized air used in various systems within a vehicle, such as air brakes or suspension components.

Hold-off Air

The strategy of withholding airflow in certain systems or processes to regulate performance or achieve specific outcomes.

Wheel Deceleration

The reduction in speed of a wheel, often measured to assess braking performance or effectiveness.