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Why Might People Reached by Direct Mail Be Better Prospects

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Why might people reached by direct mail be better prospects for a company than those reached by mass media such as television or magazines?


Definitions:

Social Readjustment Rating Scale

A scale measuring the stress load individuals carry and its impact on their health, developed by Holmes and Rahe.

Stressful Event

An occurrence or situation that causes significant strain or tension, potentially leading to emotional or physical reactions.

Adult's Life

Refers to a period in an individual's lifespan post-adolescence, characterized by mature responsibilities, choices, and experiences.

Death

Death is the cessation of all biological functions that sustain a living organism, marking the end of its life.

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