The Background for a Benadryl Allergy Medication Ad Appearing in the Magazine

question 39

Essay

The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers.The headline states "Benadryl is 54 percent more effective than the leading prescription." At the bottom of the ad,in small print,is an explanation of how the effectiveness of Benadryl was determined.The ad also shows a package of Benadryl so consumers can easily recognize it at the store.Identify the different components of the communication model for this advertisement.

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Definitions:

Corporate Social Responsibility

A business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders.

Public Policy

Public policy consists of the laws, regulations, courses of action, and funding priorities adopted by governmental entities to influence or control issues in the public arena.

Marketing Information System

A marketing information system (MIS) is a structured arrangement of people, equipment, and procedures to gather, sort, analyze, and distribute relevant marketing data to decision makers.

Customer Satisfaction

A measure of how products or services supplied by a company meet or surpass customer expectation.