Increasingly Commonplace Today Is the Appearance of Two Different Franchise

question 126

Multiple Choice

Increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza Hut and Taco Bell. This is an example of a(n) ________ marketing system.

• A) administered
• B) conventional
• C) cooperative
• D) vertical
• E) horizontal

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Definitions:

Mergers

The process by which two or more companies combine into a single entity, often to achieve greater market share, efficiency, or competitive advantage.

Real-world Examples

Specific, actual case studies or instances used to illustrate a concept or to demonstrate how theoretical principles operate in practice.

Types

Different categories or varieties of objects, concepts, or entities distinguished by specific attributes or characteristics.

Wheeler-Lea Act

A U.S. law passed in 1938 that amended the Federal Trade Commission Act to prohibit unfair or deceptive acts or practices in commerce.