Using ________, Marketers Charge Different Prices to Different Customers in Order

question 79

Multiple Choice

Using ________, marketers charge different prices to different customers in order to manage capacity and maximize revenue.

• A) yield management pricing
• B) keystoning
• C) high/low pricing
• D) promo pricing
• E) congestion pricing

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Definitions:

Climate Change

A change in global or regional climate patterns, attributable largely to the increased levels of atmospheric carbon dioxide produced by the use of fossil fuels.

Direct Request Pattern

A communication technique where the speaker plainly states their request or need at the beginning.

Emotional Appeal

A persuasive technique that targets the emotions of the audience to elicit a desired response or action.

Sensory Details

Descriptions that appeal to the five senses (sight, sound, touch, taste, smell), enhancing the vividness of communication.