Which of the Following Is a Reason That a Marketer

question 153

Multiple Choice

Which of the following is a reason that a marketer would choose a penetration pricing strategy?

• A) to ensure the company has the ability to increase prices once demand decreases
• B) to focus on the rapid achievement of profit objectives
• C) to appeal to different consumer segments with different levels of price sensitivity
• D) to create markets for highly technical products
• E) to discourage competition from entering the market

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Definitions:

Wagner Act

Also known as the National Labor Relations Act of 1935, it is a foundational statute of United States labor law which guarantees basic rights of private sector employees to organize into trade unions, engage in collective bargaining, and take collective action such as strikes.

Right-To-Work Laws

State laws that prohibit labor-management agreements requiring union membership as a condition of getting or keeping a job.

Constructive Discharge

Discriminatory action whereby an employee is demoted to a job with less pay, authority, or poorer working conditions than the job that person previously held or is subjected to supervisory harassment.

Antitrust Laws

Antitrust laws are regulations enacted to promote fair competition by preventing monopolistic practices and ensuring market integrity.