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When consumers are unable to judge the quality of a product through examination or prior experience, they usually do which of the following?
Qualitative Variables
Variables that are nonnumeric in nature and are defined using nominal or categorical data.
Latent
Hidden or dormant, often used to describe something that is not currently active or visible but has the potential to emerge or become active.
Quantitative
Quantitative refers to a type of information or data that is based on quantities or else quantifiable data, often used in statistical analysis to quantify behaviors, opinions, or other defined variables.
Standard Scores
Numeric value that indicates the distance an individual’s raw score is above or below the mean of the reference group in terms of standard deviation units.
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