Companies Can Customize Marketing to Consumers on Mobile Devices Through

question 94

Multiple Choice

Companies can customize marketing to consumers on mobile devices through ________, which delivers messages to consumers based on their real-time physical location.

• A) geotargeting
• B) geodemography
• C) geodiversity
• D) psychographics
• E) profiling

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Definitions:

Cheques

Written orders to a bank to pay a specified amount from the writer's account to the person in whose name the cheque has been issued.

BAT Model

A behavioral approach to understanding and modeling how consumers make purchasing decisions, considering factors such as beliefs, attitudes, and traditions.

Disbursements

Money paid out by a business or organization for various purposes, including operating expenses, investments, and dividends.

Fixed Cost

Costs that do not fluctuate with changes in production level or sales volume, such as rent or salaries.