The Concept of ________ Encompasses the Beliefs and Associations That

question 89

Multiple Choice

The concept of ________ encompasses the beliefs and associations that a consumer has about a brand.

• A) brand meaning
• B) brand storytelling
• C) brand equity
• D) product quality
• E) total quality

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Definitions:

Self-Esteem

is an individual's subjective evaluation of their own worth, encompassing beliefs about oneself as well as emotional states such as triumph, despair, pride, and shame.

Conscientiousness

A personality trait characterized by organization, dependability, and a strong sense of duty.

External Control

The belief that one's life outcomes are predominantly influenced by external forces or circumstances beyond one's personal control.

Job Demands-Resources Model

A psychological theory positing that employee well-being is determined by the balance between job demands (physical, social, or organizational aspects requiring sustained effort) and resources (aspects that help achieve work goals, reduce demands, or stimulate personal growth).