When a Company Begins Marketing a New Product Line in Addition

question 128

Multiple Choice

When a company begins marketing a new product line in addition to its existing product lines, it has done which of the following?

• A) expanded the length of the product line
• B) expanded the width of the product mix
• C) expanded the depth of the product mix
• D) expanded the width of the marketing mix
• E) used a contraction strategy

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