Even Though Most People in the Original Target Market for Electric

question 125

Multiple Choice

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a(n) ________.

• A) dynamically continuous innovation
• B) ideation
• C) disruptive innovation
• D) knockoff
• E) discontinuous innovation

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Definitions:

Target Audience

A specific group of consumers identified as the recipients of a particular marketing message or campaign, based on various demographic, psychographic, or behavioral characteristics.

Social Channels

Digital platforms and networks where users interact, share content, and communicate, such as social media sites.

Influencers

Individuals who have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.

Followers

In the context of social media, followers refer to individuals who choose to receive updates and posts from another user's profile, making it a measure of social influence or popularity.