Practically Every Brand of Soft Drink Ever Made Is Available

question 29

Multiple Choice

Practically every brand of soft drink ever made is available at Mom's Soda Shop; regional beverages from around the world can be purchased at the retailer's website. The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it. The retailer's ________ is all types of soft drinks.

• A) branding strategy
• B) product objective
• C) positioning strategy
• D) marketing mix
• E) product mix

---

Definitions:

Marketability

The ease with which an asset or security can be sold or bought in the market without affecting its price.

Target Cash Balance

The ideal amount of cash that a business aims to maintain to handle day-to-day operations and contingencies.

Transaction Needs

Describes the demand for money for the purpose of conducting daily transactions, such as purchasing goods and services.

Disbursement Float

The time lag between when a check is written and when it is actually deducted from the payer's account.