A(n) ________ Is Made on the Spur of the Moment

question 13

Multiple Choice

A(n) ________ is made on the spur of the moment without any planning or search effort.

• A) high-involvement purchase
• B) commodity purchase
• C) impulse purchase
• D) unsought purchase
• E) fast-moving purchase

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Definitions:

Location-Based Marketing

A marketing strategy that targets consumers based on their geographic location, typically using mobile device technology.

Location-Based Services

Digital services that use geographic data and information to provide users with relevant content or functionalities based on their location.

Campaigns

Organized efforts or strategies undertaken by businesses or organizations to achieve specific goals, such as promoting a product or raising awareness on an issue.

Pictorial Communication

The use of images and visual elements to convey messages and information.