The Largest Adopter Category Is the Early Adopters

question 14

True/False

The largest adopter category is the early adopters.

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Definitions:

Online Content

Digital material available on the internet, including text, images, videos, and audio content.

Media Conglomeration

The consolidation of numerous media enterprises into a few large companies, often resulting in a reduction of diversity in information and viewpoints.

Mainstream News Sources

Media outlets that are widely accepted and consumed by the general public, often characterized by a broad appeal and significant reach.

Two-Step Flow

A communication theory that proposes ideas flow from mass media to opinion leaders, and from them to a wider population, highlighting the role of personal influence in the dissemination of information.