Unlike Innovators, Early Adopters of New Products ________

question 103

Multiple Choice

Unlike innovators, early adopters of new products ________.

• A) compose the smallest of the adopter categories
• B) have greater concern for social acceptance
• C) are upper class consumers
• D) are light media users
• E) are well educated

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Definitions:

Stratum Spinosum

A layer of the epidermis located above the stratum basale, characterized by spiny cells that contribute to skin strength and flexibility.

Lamellar Granules

Secretory organelles found in the epidermis that release lipids to form a barrier to water and external agents.

Stratum Lucidum

A thin, transparent layer of the epidermis located just above the stratum granulosum and below the stratum corneum, most evident in thickened skin of palms and soles.

Thick Skin

A type of skin that contains five layers and is found in areas of high abrasion like the palms of the hands and soles of the feet.