Microsoft Launched a Massive $500 Million Marketing Campaign When It

question 109

Essay

Microsoft launched a massive $500 million marketing campaign when it introduced the Xbox, promoting the new product through in-store merchandising, retailer incentives, events, and sponsorships, in addition to traditional advertising. What stage of the consumers' adoption of a new product was Microsoft most trying to influence? Support your answer.

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Definitions:

Click-on Agreement

A digital contract that a user accepts by clicking on a button or checking a box indicating agreement to the terms and services on a website or in software.

Enforceable

Pertaining to a contract or agreement that can be legally compelled to be adhered to or fulfilled by the parties involved.

Partnering Agreement

An agreement between a seller and a buyer who frequently do business with each other on the terms and conditions that will apply to all subsequently formed electronic contracts.

E-transactions

Electronic transactions involving the exchange of goods, services, or financial assets over digital networks.