Marketers Must Balance the ________ of Mass Marketing with the ________

question 28

Multiple Choice

Marketers must balance the ________ of mass marketing with the ________ of offering each individual customer exactly what he wants.

• A) efficiency; effectiveness
• B) effectiveness; efficiency
• C) investment; cost
• D) cost; investment
• E) positioning; scale

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Definitions:

Sample Mean

The average of a set of numerical values drawn from a larger population.

Confidence Interval

A spectrum of values obtained from sample statistics, which is probable to encompass the value of an unidentified population parameter.

Population Parameter

A numerical characteristic or feature of an entire population, such as its mean or standard deviation.

Sampling Distributions

The distribution likelihood of a statistical value gathered from multiple samples from a given population.