The Asian American Segment of the Population ________

question 89

Multiple Choice

The Asian American segment of the population ________.

• A) is the largest ethnic group market segment
• B) does not yet receive significant attention from marketers
• C) has shrunk in the last 10 years
• D) is the fastest-growing minority group in the United States
• E) is too geographically dispersed to form a meaningful market segment

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Definitions:

Blocking

A learning process where the presence of an established conditioned stimulus interferes with the learning of a new conditioned stimulus.

Salience

The quality of being particularly noticeable or important; the state or condition by which something stands out from its surroundings or background in perception.

Behavioral Contrast

A phenomenon in which the rate of response varies according to a change in the reinforcement of an alternative behavior.

Counterconditioning

A behavioral therapy technique that involves teaching the subject to associate a positive response with a stimulus that previously elicited a negative response.