Explain How a Computer Company Might Use Mass Customization to Meet

question 139

Essay

Explain how a computer company might use mass customization to meet the needs of its customers.

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Definitions:

Rivalry

Competition between companies in the same industry aimed at achieving higher sales, market share, and recognition by consumers.

Market Share

The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales.

Competitors

Other businesses or individuals that offer similar products or services within the same market.

Variable Costs

Costs that change in proportion with the level of output or activity.