Identifying and Targeting Market Segments That May Be as Small

question 93

Multiple Choice

Identifying and targeting market segments that may be as small as just one individual is known as ________.

• A) geotargeting
• B) micromarketing
• C) psychographic segmenting
• D) geodemography
• E) usage segmenting

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Definitions:

External Locus

Refers to an external locus of control, a belief that outcomes in one's life are largely influenced by external forces or fate rather than personal actions.

Type B Personality

A personality type characterized by a relaxed, patient, and easy-going nature, often contrasted with the more competitive and high-stress Type A personality.

Type A Personality

Type A personality is characterized by high levels of competitiveness, self-imposed stress, and a constant sense of urgency.

Perceive Major Life Changes

The recognition or awareness of significant transformations in one's personal life circumstances.