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When Apple Marketed Its IPod to Teens, It Used a Personality

question 61

True/False

When Apple marketed its iPod to teens, it used a personality segmentation variable.


Definitions:

Standards and Methods

Established procedures and guidelines designed to achieve consistency, reliability, and quality in executing tasks or manufacturing products.

Legal Person

An individual or organization that has legal rights and obligations, including the ability to enter into contracts, sue, and be sued.

Civil Legal Capacity

The ability of an individual to enter into legal agreements and contracts and to sue or be sued.

Civil Obligations

Duties or responsibilities recognized by civil law that require an individual or entity to act or abstain from acting in a certain way.

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