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Explain How a Marketer Determines Whether an Identified Market Segment

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Essay

Explain how a marketer determines whether an identified market segment is viable.


Definitions:

Highlighting Scale

A feature in data visualization tools that uses color intensity or other visual indicators to represent the magnitude of values in data.

Relative Values

Values in computing or mathematics that are expressed in relation to some other value rather than as an absolute value.

Formatting Scheme

A predefined set of stylistic elements, including fonts, colors, and spacing, used to create a consistent appearance across documents or presentations.

LOOKUP Function

A function in spreadsheet programs that searches for a value in a column or row and returns a corresponding value from another column or row.

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