Identifying and Targeting Market Segments That May Be as Small

question 93

Multiple Choice

Identifying and targeting market segments that may be as small as just one individual is known as ________.

• A) geotargeting
• B) micromarketing
• C) psychographic segmenting
• D) geodemography
• E) usage segmenting

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Definitions:

Male Suffrage

The right of men to vote in elections, historically a contentious issue as it expanded over time to include men of different social classes and races.

War Of 1812

A military conflict fought between the United States and the United Kingdom from 1812 to 1815, largely over trade restrictions and maritime rights.

Capitalistic Economy

An economic system characterized by private or corporate ownership of capital goods, investments determined by private decision, and prices, production, and the distribution of goods determined mainly by competition in a free market.

Free Black Men

Refers to African American men who were not enslaved, enjoying a status of legal freedom, often in a society where slavery was practiced.