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Why Is It Important for Marketers to Analyze the Positions

question 86

Essay

Why is it important for marketers to analyze the positions of both direct and indirect competitors? Give an example of direct and indirect competitors for a supermarket.


Definitions:

Treatment Groups

Groups formed with the purpose of providing therapeutic interventions to its members, often within the context of healthcare or social work.

Presenting Concerns

The specific issues or challenges for which an individual seeks help or counseling at the initial stage.

Prospective Members

Individuals who are considered or are considering to become members of a specific group, organization, or institution.

Reference Group

A group that individuals use as a standard for evaluating themselves and their own behavior.

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