Eye Tracking Technology Used to Gain Insights into How Individuals

question 42

Multiple Choice

Eye tracking technology used to gain insights into how individuals interact with and respond to different visual elements and stimuli is a type of ________.

• A) ethnographic research
• B) intercept research
• C) secondary research
• D) mechanical observation
• E) structured survey

---

Definitions:

Freud-Gestalt Psychology

An approach that incorporates elements of Freud's psychoanalytic theory and Gestalt psychology, focusing on unconscious processes and perceptions in understanding behavior.

Classical Conditioning

A learning approach whereby two stimuli are consistently associated together; the second stimulus initially generates a response which ultimately is generated by the first stimulus alone.

Cognitive Development

The process through which individuals acquire and evolve in their problem-solving abilities, memory, language, and understanding of the world.

Intelligence Testing

The assessment and measurement of an individual's intellectual capabilities and potential.