________ Variables Segment Markets in Terms of Shared Activities, Interests

question 140

Multiple Choice

________ variables segment markets in terms of shared activities, interests, and opinions.

• A) Demographic
• B) Ethnographic
• C) Geodemographic
• D) Socioeconomic
• E) Psychographic

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Definitions:

Trimmed Mean

A measure of central tendency calculated by removing a certain percentage of the smallest and largest values from a data set before calculating the mean of the remaining data.

Bootstrap Confidence Interval

A method for estimating the uncertainty of a statistic by resampling the original data and calculating the statistic across these samples to form an interval.

Bootstrap Standard Error

A method for estimating the standard error of a statistic by resampling with replacement from the original dataset and computing the statistic over many resamples.

Residents

Individuals who live in a specific area, city, or country, often referred to in the context of community demographics or citizenship.