Marketers for Ranch Life, a Connecticut Family Resort That Offers

question 69

True/False

Marketers for Ranch Life, a Connecticut family resort that offers horseback riding and a waterpark, want to determine what percentage of people who visit the resort's webpage actually sign up to receive emails about promotions and special programs at the resort. To do this, Ranch Life marketers will need to calculate the conversion rate.

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Definitions:

Sign Test

A nonparametric test used to determine if there is a median difference between two paired samples.

Matched Pairs

An experimental design technique where each treatment is given to two subjects that are as closely matched as possible, or to the same subject under different conditions.

P-value

The p-value is a statistical measure indicating the probability of observing test results at least as extreme as those observed, assuming the null hypothesis is true.

Consecutive Weeks

A series of weeks that follow one after another without interruption, often used in the context of scheduling or data collection.