CRM Programs Facilitate Communication from a Company to Its Customers

question 72

True/False

CRM programs facilitate communication from a company to its customers and from customers to the company.

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Definitions:

Relationship Marketing

A strategy focused on building long-term customer relationships through personalized communication and tailored offerings, aiming to increase customer loyalty and lifetime value.

Marketing Mix

The set of controllable marketing variables that a company uses to pursue its desired level of sales in the target market.

Orientation Era

A period in a company or organization's history focused on orienting and integrating new employees or members into its culture and operational practices.

Marketing Analytics

The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment.