Through the Data Mining Application of ________, Marketers Offer Promotions

question 82

Multiple Choice

Through the data mining application of ________, marketers offer promotions to noncustomers who share demographic characteristics with current customers.

• A) customer retention
• B) customer loyalty
• C) customer acquisition
• D) customer abandonment
• E) market basket analysis

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Definitions:

Lacrimal

Pertaining to tears or the glands that produce tears.

Maxillary

Pertaining to the jaw or jawbone, specifically the upper jaw represented by the maxilla bone.

Nasal Conchae

Scroll-like, bony structures located within the nasal cavity that help to increase the surface area for air filtration, humidification, and temperature control.

Ethmoid

A spongy, cuboid-shaped bone at the base of the skull, critical in the formation of the nasal cavity, orbits, and the floor of the anterior cranial fossa.