Predictive Technology Used by E-Marketers Relies on Which of the Following

question 21

Multiple Choice

Predictive technology used by e-marketers relies on which of the following?

• A) sophisticated brain scans revealing consumers' reactions to advertisements and products
• B) collecting data through people meters
• C) collecting qualitative information through online questionnaires
• D) drawing generalizations from professional respondents
• E) tracking the shopping patterns of large numbers of people

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Definitions:

Polar Bear

A large carnivorous bear found primarily in the Arctic, characterized by its white fur, which helps it blend in with its snowy environment.

Christmas Music

Songs or musical compositions traditionally associated with the Christmas season, often evoking festive spirit.

Discrete Emotion

A specific, identifiable feeling or emotional state such as joy, anger, fear, or sadness, distinct from continuous or abstract emotional states.

Marketers

Professionals who work to promote, sell, and distribute products or services, often tasked with understanding consumer needs and market trends.