Market Research Should Be an Ongoing Process of Steps Marketers

question 97

True/False

Market research should be an ongoing process of steps marketers repeatedly take to learn about the marketplace.

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Definitions:

Attitudes

Psychological constructs represented by evaluations of a particular person, behavior, belief, or object that are positive, negative, or neutral.

Central Route

A concept in the Elaboration Likelihood Model of persuasion that involves the thorough and thoughtful consideration of arguments leading to attitude change.

Persuasion

The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and various techniques.

Motivated

Having a strong desire or willingness to act and achieve specific goals.